In December 2024, M3 Solar Pvt. Ltd., a solar panel installation company with branches in Noida, Faridabad, and Jamshedpur, had a website — but no organic traffic, no keyword rankings, and no leads from Google.
They approached us with a simple goal: “We want to grow our business through Google. Can SEO bring us leads?”
By the end of April 2025, their website was generating 20–25 organic leads per month — with a steady stream of traffic, blog visibility, and improved keyword rankings.
Here’s a detailed breakdown of the exact SEO strategy we implemented to achieve these results.
Client Overview
Keyword Rankings: None
Business Name: M3 Solar Pvt. Ltd.
Industry: Solar Panel Installation
Locations: Noida, Faridabad, Jamshedpur
Website Platform: Wix
Starting Point (Dec 2024):
Tools Used: Google Analytics, Google Serach Console, Screaming Frog, Semrush, Ahref and More SEO Tools.
Organic Traffic: 0 visitors
Organic Leads: 0/month
Objective
M3 Solar Pvt Ltd is a multi-city solar installation company in India. In December 2024, they approached us with one challenge — their website wasn’t generating any organic leads or traffic, despite offering competitive solar solutions across three major cities.
They wanted to:
- Increase search engine visibility.
- Drive organic traffic via Google.
- Generate leads from high-intent keywords.
- Rank on location-specific and product-based search terms.
Challenges We Faced
- Zero organic presence – No traffic or keyword visibility.
- Unoptimized Wix site – The website had no technical SEO or on-page structure.
- No blog content – The site had no informative content to attract search engine users.
- Low domain authority – The site had no backlinks and wasn’t indexed properly.
SEO Strategy Breakdown
We implemented a multi-pronged SEO strategy to bring in relevant traffic and convert it into leads:
Step 0: Deep Business & Competitive Audit — Where Do You Stand, and Who Are You Up Against?
Every SEO project we take on begins with a comprehensive audit of the client’s digital position.
Before doing anything else, we analyzed:
Where M3 Solar currently stands in terms of website performance, technical SEO, content, and keyword visibility (answer: they had none)
What their competitors are doing right — including local solar companies in Noida, Jamshedpur, and Faridabad
What keywords competitors were ranking for, how much monthly traffic they were getting, and what kind of content (service pages, blogs, FAQs) helped them rank
Backlink profiles of top-ranking local competitors, and whether they were being mentioned on solar directories or local listing platforms
User search intent in the solar niche — we examined search trends to understand:
- What people are Googling before installing solar panels
- Price-related vs. installation-related vs. government subsidy-related queries
- Regional differences in keyword patterns
This step is crucial because you can’t build a winning SEO campaign if you don’t know what you’re competing against. Based on this research, we created a tailor-made SEO plan for M3 Solar that would help them win not in a generic solar market — but specifically in their target cities.
1. Keyword Research with Commercial Intent
We started with in-depth keyword research using tools like Ubersuggest and Google Keyword Planner to find terms users actually search for — especially those ready to buy.
We focused on long-tail commercial keywords like:
- “5kW solar panel price in India”
- “solar panel installation in Noida”
- “top solar companies in Faridabad”
- “best solar panel price for home use”
These keywords had lower competition but high buying intent.
2. On-Page SEO Optimization
After identifying our target keywords, we optimized the website for both users and search engines. During the process, we discovered that some pages contained multiple H1 tags, which is not ideal from an SEO perspective. To address this, we conducted a comprehensive on-page SEO audit using advanced tools like Screaming Frog, complemented by manual inspection carried out by our team of SEO experts
Here’s what we did:
- Added relevant H1, H2, meta titles, and descriptions to all pages
- Improved internal linking between service pages and blogs
- Optimized all images with alt tags and compressed sizes
- Implemented schema markup for local SEO boost
This helped Google understand what each page was about and made crawling easier.
3: Technical & On-Page SEO Overhaul — Fixing the Foundation
Once we had a clear list of target keywords and understood the search intent behind them, our next step was to optimize the website for both users and search engines. A visually appealing site alone isn’t enough — it must also be technically sound and search-engine-friendly to perform well on Google.
During our initial website audit, we discovered several issues that were silently hurting M3 Solar’s SEO potential. For instance, multiple pages had more than one <H1> tag, which can confuse search engine crawlers trying to understand the page hierarchy and topic relevance. There were also inconsistencies in header structure (<H2>, <H3>) and missing meta descriptions across key pages.
We conducted a comprehensive on-page SEO audit using industry-grade tools such as Screaming Frog SEO Spider, which allowed us to crawl every URL and identify critical on-page issues like:
- Missing or duplicate title tags
- Incorrect heading structure
- Broken internal links
- Orphaned pages
- Unoptimized image file sizes
- Thin content or pages with no keyword focus
In addition to automated audits, we also performed a manual SEO inspection. Our experienced SEO experts reviewed each important page one by one, assessing content quality, keyword placement, internal linking, user experience, and mobile-friendliness. This hybrid approach — using tools for scale and manual checks for precision — allowed us to fix not just the obvious problems, but also the nuanced issues that automated tools often miss.
The result was a clean, SEO-friendly site structure with proper header tags, keyword-optimized meta data, and improved user flow — which laid a strong foundation for the upcoming content and backlink strategies.
4. 40+ SEO Blogs Created
To effectively drive traffic and improve search engine rankings across a diverse range of keywords, we developed and published 40 high-quality blog posts over a four-month period. These blogs were strategically crafted to target both commercial and informational keywords, ensuring a balanced approach that attracts users at various stages of the buyer journey.
Our blog creation process begins with in-depth keyword research to identify high-potential opportunities aligned with our target audience’s interests and search behavior. Once the keywords are selected, our content team produces well-researched, concise, and engaging articles tailored to the chosen topics. Following the initial content creation, our SEO experts optimize each blog post by enhancing on-page elements such as meta tags, headings, internal linking, and keyword placement to ensure maximum visibility and performance in search engine results.
Examples of blog topics:
- “5kW Solar Panel Price in India – Complete Guide”
- “How to Choose the Right Solar Panel for Home”
- “Solar Panel Installation Process Explained Step-by-Step”
- “Top Solar Companies in Jamshedpur – 2025 List”
Each blog was 800–1200 words, SEO-optimized, and written in a simple tone to educate potential customers while improving Google rankings.
5. Local SEO Setup
We focused heavily on local searches since solar services are geography-specific.
We:
- Created and optimized Google My Business (GMB) listings for Noida, Faridabad, and Jamshedpur
- Added NAP (Name, Address, Phone) details across all web pages
- Built local citations to boost visibility on Google Maps
- Embedded location-based keywords in service and blog pages
Result? M3 Solar started showing up in “near me” searches.
M3 Solar have 3 Branches located in india.
6. Backlink Building & Indexing
We built a few niche backlinks and ensured all content was indexed properly.
Activities included:
- Submitting blogs to Google Search Console
- Creating profile backlinks, image submissions, and classified ads
- Sharing blogs on social platforms to improve crawl rate
This helped improve the site’s domain credibility and faster indexing of new pages.
7. Performance Tracking & Optimization
We continuously monitored performance using Google Analytics and GSC.
We:
- Tracked traffic growth
- Identified high-performing blogs
- Improved underperforming content with updated keywords
- Regularly submitted new URLs for indexing
This ensured we were always improving and not just setting and forgetting.
Results After 4 Months (Dec 2024 – Apr 2025)
📈 From 0 to over 1,000 monthly organic visitors
📈 Over 40 keywords ranked on Google, with 10+ on page 1
📈 20–25 leads per month via contact forms and WhatsApp
Here’s a sample of ranking improvements:
| Keyword | Dec 2024 Rank | Apr 2025 Rank |
|---|---|---|
| commercial solar installation company in india | Not in top 100 | Position 5 |
| best solar panel installation company in Jamshedpur | Not ranked | Position 3 |
| solar installers in Jamshedpur | Not ranked | Position 3 |
Client Feedback
“We didn’t expect such fast results from SEO. Now we’re getting regular calls and WhatsApp inquiries just from our blogs. The leads are real and ready to buy. Totally worth the investment!”
— Team M3 Solar Pvt. Ltd.
Conclusion: SEO Still Works — If You Do It Right
This case proves that SEO can generate real business leads, even if you’re starting from zero.
We didn’t just help M3 Solar increase website traffic — we delivered qualified leads from their target cities through a strategic, content-driven SEO approach. Our focus wasn’t just on visibility; it was on attracting the right audience that converts. If you’re looking for an SEO agency that prioritizes results and drives real sales for your business, get in touch with us today.
Want to Grow Your Business Like This?
If you’re a business owner looking to get real leads through Google without spending thousands on ads, let’s talk.
Book a free consultation with our team and get your custom SEO roadmap.